Just took delivery of my TH 2 days ago.
1. Love the way the bronze oxide TH looks, even with the sports bar (which is completely useless IMHO, going to replace it with a full rack at some point)
2. I don't have the time to modify my own Tacoma right now, nor do I want to pay someone to do it for me. Also there isn't much in terms of aftermarket right now.
3. Induction sound + Turbo noises.... STUTUTUTU. YouTube videos don't do the noise justice. I get a s***-eating grin every time I drive it.
4. I got a new job and promotion in a little over a year that doubled my salary, not including bonus and stock options (hence 2.) <--- main reason