2025 Toyota Tacoma Pricing Revealed!

[TRD JON]

Toyota has announced its official pricing for the 2025 Tacoma model year. Along with this too, they also announced some slight changes too their lineup as well, but nothing major. The crazy thing is that 3 models got CHEAPER!

Changes

Red Tow Hooks for TRD Pro and Trailhunter models



Terra now replaces Solar Octane color. Mudbath is the official TRD Pro “exclusive” color



4th Aux Switch Added like 4Runner



Pricing


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[rustytaco]

Seems pretty on point. Glad we didn't see any huge price bumps and nice to see top end trims going down!

 

[BG]

Dropping $100 is like saying, "We heard you...but not really." haha It’s a move that makes no meaningful difference in affordability. Toyota seems to be leaning heavily on its reputation for reliability and resale value, but when competitors like the Ranger Raptor are priced more aggressively—and arguably more feature-packed—it makes you wonder if Toyota is betting too much on brand loyalty.

A $2K drop across the lineup would still keep their models "premium" but at least signal they’re in the same ballpark. And at that point just let dealers handle markup and add-ons if they want to. Right now, it feels like Toyota’s strategy is, “We’re expensive because we can be.” But at some point, even the die-hard fanbois might spend their money elsewhere when they can get more for less.

I'm one of those fanbois and I'm not going to lie, the Raptor Ranger is pretty sick. But then again... Ford. So yeah, back to Toyota. FML