Invoice Pricing - 2024 Hybrid Off Road Premium

rustytaco

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Been on the prowl for a new truck for a few months now. A couple days ago, I started looking up the global inventory on Toyota's main site. Added my ideal specs, etc. Ended up calling like 10 different dealers within roughly 250 miles. A few of them were already accounted for with deposits. Found two local ones that were exactly what I was looking for. Bronze Oxide, hybrid, Off Road premium package. One dealer posted a relatively aggressive price (car on the lot) and the other had one in transit. The first dealer was more frustrating to work with, and farther, so I chose the second one. They also said they would beat any price by $500.

They were super transparent about invoice pricing, I was a little surprised. So are they giving me the full picture? You help me decide!

The configuration I was looking at had an MSRP of $57,573. That included about $600 in random port installed options (floor mats, tube steps, tailgate letters). Still working on removing those, since the truck has yet to be put on a train for shipping. I was told it may still be possible. At the end of the day, they offered right around $2k off MSRP. Invoice price is $54,074. The gave me a final price of $55,574. Plus taxes, fees, etc. Seems like they have about $3500 of profit built into them. So it looks like they are going to make $1500 on the sale at this price.

I talked with TRD Jon and he said that was a pretty decent deal.

Any thoughts? They also include a TDA (marketing) charge of $1k. They tell me the TDA is a marketing cost passed onto them from Toyota. Not sure how true this is. Mixed answers online. And of course the delivery and destination fee for $1500.

Picture attached from what they printed for me. Let me know what you think!

image3 (1).jpeg
 

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